Polaris Digitech

Pitney Bowes Unveils New Brand Strategy for the Future of Commerce

Pitney Bowes Inc. a global technology company that provides innovative products and solutions that power commerce, on Wednesday 14th January, 2015 unveiled a new brand strategy and identity that is more closely aligned to the company’s business transformation strategy and vision first detailed back in May 2013.

Mr. Marc Lautenbach President and CEO, Pitney Bowes formally while unveiling the new brand strategy and identity to 15,000 employees at a globally broadcasted town hall meeting in Orlando, Florida, said “We are not the same company we were several years ago. We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we are going in the future.”

Also speaking at the event, Abby Kohnstamm, EVP and Chief Marketing Officer said, “Today marks another significant milestone in the company’s transformation. The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas such as location intelligence, customer information management and cross-border commerce where Pitney Bowes provides industry leading solutions.
Importantly, the new brand differentiates Pitney Bowes and makes us more relevant to a wider audience around the world.”

Polaris Digitech has been one of Pitney Bowes Software’s premier partner for over eight years and during this period, the partnership has jointly developed and implemented an Enterprise GIS Solution in one of Africa’s largest Telcos using the range of GIS & Location Intelligence Applications including – MapInfo Pro, Vertical Mapper, MapXtreme and Spectrum.

The company also launched a transformed web site with enhanced content and improved user experience – www.pb.com